Category: Case Study
Est. Read Time: 3 min
Co-op Food, previously trading as The Co-operative Food, is a brand devised for the food retail business of the consumer co-operative movement in the United Kingdom. The brand is used by over 15 different co-operative societies which operate over 4,000 shops, and does not represent one single food retail business.
The Co-operative chose to work with Criterion Partnership to develop a bespoke Situational Judgement Test (SJT) for preselection, which would not only enable assessment against relevant competencies, but also communicate positive messages about the role and the values of the organisation.
We were chosen based on their expertise in developing bespoke recruitment tools for leading retailers, which as a result had led to a proven:
The Co-operative Group were faced with the challenge of sifting around 2,000 applications for their two graduate schemes each year, which was placing significant demands on the time and resources of their recruitment team.
With the graduate jobs market being continually squeezed the number of applications for both their finance and business management streams was predicted to rise further.
A solution was needed to enable them to shortlist applicants more efficiently, and identify the cream of the crop from this growing talent pool.
In order to gain maximum value for the Co-operative, Criterion set to work on developing a bespoke SJT, which would meet the following critical success factors:
In order to meet these criteria and ensure the test was reflective of the role, it was essential to talk to members of the recruitment team, previous graduate hires and other key stakeholders.
A short critical incidents questionnaire was distributed among the wider graduate group to elicit content and feedback for the assessment.
Among the key challenges shown to be essential for representation within the test was the need to manage, influence and balance the different agendas of stakeholders in order to fulfil their personal and project objectives.
The tests also needed to feature the graduate’s task of balancing their own personal development requirements with the needs of the business.
Following these consultations it was agreed that the SJT should assess the Cooperative’s critical competencies based on their behavioural competency framework for managers.
The candidate’s results would be displayed in a report against each of these competencies individually along with an overall score of their whole SJT performance. The reports would also provide interview questions and development suggestions for the candidates.
The assessment was added to the Cooperative’s account on Criterion Partnership’s online assessment system Psycruit, with the functionality built in for new scenarios to be created in the future.
The Psycruit system was integrated with the Co-operative's online recruitment system, which provided a seamless candidate journey from application form to SJT.
A Co-operative web-skin was created for the candidate pages.
Candidate results and reports were passed automatically from Psycruit to the online recruitment system to minimise response times to candidates.
Over 6,000 candidates completed The Co-operative Group's SJT as part of the pre-selection process for graduate roles.
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